Before we start talking about our mobile subscription service. Let’s, look at brief history of the agricultural sector in Kenya. First, agriculture accounts for 40% of employment in Kenya. Therefore accounts for 33% of total Kenya’s GDP. Although agriculture is crucial in the Kenyan economy it still consists of small-scale farmers. In addition, people still view it as a dirty job mainly practiced by mature demographic mostly living in rural areas. But, the current digitization of the agricultural sector has attracted a lot of young demographic to the industry.
The industry requires a lot of young people to join and bring much-needed innovations and digitization. Therefore, advancing the industry and maximizing production. Innovations like mobile applications, and social media will rejuvenate and modernize the agricultural sector in Kenya. In addition, solving the many problems facing the agricultural industry. Plus, access to vital insights and access to markets.
Now that we understand the importance of the agricultural sector in our economy. Let us look at how agri-tech companies like Farmerce are innovating subscription-based services to assist farmers hence digitizing the industry.
FarmLINK Kenya and Farmerce Africa a data and intelligence company, that saw a gap in leveraging data & AI to deliver insights that will support investment, farming, aggregation & market activities to help farmers, entrepreneurs & investors in the sector. We are determined to digitize your agri-operations. Therefore, with the partnership with Safaricom, Farmerce & Farmlink developed a mobile subscription-based updates service named SOKO. By sending Soko to 24694 farmers traders, mama mbogas can stay ahead of the price volatility and market entry challenges with our timely price, market trends, and micro-trends updates.